Cookies & Tracking
Last updated: May 7, 2026
CareCo.ai uses cookies and similar technologies for three purposes: keeping the site working, understanding how it's used, and measuring the performance of our marketing. This page lists what we use and how to opt out. See our Privacy Policy for the broader picture.
Categories
- Essential. Required for the site to function (e.g. remembering your cookie preference). These cannot be disabled.
- Analytics. Help us understand how the site is used so we can improve it. Aggregated and not used for advertising.
- Advertising. Used to measure and attribute the performance of our marketing campaigns on Meta, LinkedIn, and Google, and to identify business-context visitors for our sales team.
| Cookie | Source | Purpose | Duration | Category |
|---|---|---|---|---|
| ph_* | PostHog | Product analytics, session replay, feature flags | 1 year | Analytics |
| _ga, _ga_* | Google Analytics 4 | Site usage measurement | 2 years | Analytics |
| _gcl_au | Google Tag Manager | Conversion linker for Google Ads attribution | 90 days | Advertising |
| _fbp | Meta Pixel | Meta advertising attribution and audience building | 90 days | Advertising |
| _fbc | CareCo (first-party) | Stores Meta click ID (fbclid) for attribution | 90 days | Advertising |
| _gcl_aw | CareCo (first-party) | Stores Google Ads click ID (gclid) for attribution | 90 days | Advertising |
| li_fat_id | CareCo (first-party) | Stores LinkedIn click ID for attribution | 90 days | Advertising |
| vec_* | Vector | B2B company-level visitor identification for sales outreach | 1 year | Advertising |
| _ttp | TikTok Pixel | TikTok advertising attribution and audience building | 13 months | Advertising |
| _ttclid | CareCo (first-party) | Stores TikTok click ID for attribution | 90 days | Advertising |
| personalization_id | X (Twitter) Pixel | X advertising attribution and audience building | 2 years | Advertising |
| _twclid | CareCo (first-party) | Stores X (Twitter) click ID for attribution | 90 days | Advertising |
| careco_consent | CareCo (first-party) | Remembers your cookie preference | 1 year | Essential |
| careco_region | CareCo (first-party) | Tracks your region (EU vs. rest-of-world) so the consent banner appears only where required | 1 day | Essential |
Regional behavior
Visitors located in the European Economic Area, the United Kingdom, or Switzerland are asked for affirmative consent on their first visit. No analytics or advertising scripts load, and PostHog does not capture or persist any data, until consent is granted. Visitors elsewhere see no banner by default; analytics and measurement run unless an opt-out is received. The footer "Cookie preferences" link is available globally.
Your choices
- Cookie notice. If shown, you can Accept or Decline. Your choice is stored in your browser and respected on subsequent visits.
- Cookie preferences link in the footer reopens the banner from any page so you can change your mind.
- Browser controls. Most browsers let you block or delete cookies in settings.
- Global Privacy Control. If your browser sends the GPC signal, we treat it as an opt-out request for advertising and analytics cookies.
- Do Not Sell or Share. California residents may use the link below to opt out of activity that may qualify as a "sale" or "share" under the California Privacy Rights Act. Do Not Sell or Share My Personal Information.
- Other rights. See our Privacy Policy for the full list of rights available to California, EEA, UK, Swiss, and other state residents.